For Commercial Directors & GTM Leaders
Your strategy is only
as strong as its execution.
BUT Your execution is only as strong as its strategy.
A strategy months in the making. A field force at capacity.
The response: more headcount, more processes, more complexity.
The outcome: not more, not better — just the same.
VECTR exists to change that.
THE CHALLENGE
ACTIVITY IS
NOT EXECUTION.
01 The strategy takes months to build, takes weeks to present, but never fully reaches the market.
02 Full calendars. "Good" conversations. Strong relationships. Same accounts. Without conversion.
03 Retailers are compensated. Representatives are incentivized. The business remains flat.
04 Adding headcount, processes, budget and meetings. The result: more complexity, not more outcome.
We don't add. We remove what's in the way — and turn direction into force
THE VECTR APPROACH
THREE VECTORS.
ONE COMMERCIAL DIRECTION.
Commercial execution fails when systems, organisations and people are misaligned.
01
SYSTEMS THAT ENABLE,
NOT OBSTRUCT
We design and optimise systems that support commercial execution.
Every process, tool and reporting structure must remove friction — not create it.
When systems enable clarity, effort goes where it matters.
CRM & Field-Force Systems · KPI & Reportings · Visit Logic & Outcome Tracking · Business Intelligence & Dashboards · Automation & AI · Learning Management Systems
02
ORGANISATIONS THAT REINFORCE,
NOT BLOCK
We align commercial teams, functions and incentives around a single direction.
Roles and responsibilities must reinforce focus — not create silos.
When organisations move in one direction, activity turns into commercial force.
Go-to-Market & Portfolio Strategy · Customer & Category Segmentation · Geographic Analysis & Territory Design · Target & Incentive Architecture · Commercial Cadence & Decision Rhythm
03
PEOPLE WHO KNOW WHAT TO
DO, AND ARE SET UP TO DO IT
We enable commercial teams through clarity, ownership and capability.
Priorities must be explicit — responsibility clear.
When people understand what matters and are equipped to deliver, commercial execution accelerates.
Capability Building & Training Paths · Role-Fit Assessments & Team-Design · Field Force Enablement Programs · Leadership & Commercial Enablement · Sales Methodology & Commercial Standards
HOW WE WORK
WE DON'T SELL HOURS.
WE COMMIT TO OUTCOMES.
Three engagement models. Scoped around a commercial problem — not a time budget.
01 · PROJECT
A DEFINED PROBLEM.
A DEFINED OUTCOME.
You know what needs to change.
We scope it, execute it and hand it over . We scope it, execute it and hand it over .
Go-to-market · field force redesign · segmentation · CRM build · incentive architecture
Fixed scope · fixed timeline · clear handover
02 · SPRINT
PERFORMANCE DOWN.
CAUSE UNKNOWN.
We conduct a full commercial diagnostic — across systems, organisation and people — and deliver a precise diagnosis with a clear roadmap forward.
Commercial diagnostics · field force or retail reviews · target recalibration · decision rhythm reset
2–6 weeks · senior team · clear recommendation
03 · RETAINER
YOU NEED A PARTNER. NOT A PROJECT.
You don't need advice. You need someone in the room. We operate as your commercial partner — or step in as interim leadership when the situation demands it.
Leadership sparring · portfolio prioritisation · KPI reviews · execution steering · interim commercial leadership
Monthly · defined scope · outcome-driven
ABOUT
BORIS KORNILEV
Founder · Commercial Enablement
Decades of experience, numerous industries within different markets. Global corporates, startups and private equity-backed businesses.
The pattern is always the same: strategy and execution don't match — because of misaligned systems, organisations and people. Almost always driven by the same thing: complexity that was never turned into clarity.
Our approach is different. We don't add — we align. We don't complicate — we distil. And we don't do it from the outside with decks in a boardroom. We work inside the commercial problem, alongside leadership, in the markets, with the teams - until direction becomes execution.
20+ YEARS EXPERIENCE
50+ PRODUCT LAUNCHES
5+ INDUSTRIES
"Only direction turns activity into velocity."
— Boris Kornilev
Founder VECTR
FINAL QUESTION
IS YOUR COMMERCIAL EXECUTION WHERE IT NEEDS TO BE
30 minutes. No pitch deck. No obligations.
AGB's | Datenschutzerklärung | Impressum | ©2025 VECTR
MULTI-CATEGORY· MULTI-CHANNEL·TRANSFORMATION· SYSTEM + ORGANISATION
GLOBAL TOBACCO COMPANY. MULTI-CATEGORY TRANSFORMATION, D-A-CH.
ONE PORTFOLIO. THREE CATEGORIES. ONE DIRECTION.
THE CHALLENGE
A mono-category field force trying to manage three fundamentally different categories. Same customers, same visit logic, same trade marketing spend — across all three. What worked for one destroyed value in another.
THE APPROACH
Customer base re-segmented by category potential — not account size. Field force split into Controllers and Business Builders. Trade marketing refocused — deployed only where it created measurable return, not as a default tool for every account.
THE RESULT
↗ Market share growth across all three categories
↗ Over €1M in trade marketing spend eliminated — without revenue impact
↗ Field force reduced by 20% & roles sharpened — with better commercial outcomes
How much of your commercial organisation is driving results — and how much is just adding cost?
GTM· RETAIL SYSTEM
SPECIALITY RETAIL CHAIN. OPENING OF 10 LOCATIONS SIMULTANIOUSLY. IN AUSTRIA.
SCALING. WITHOUT LOSING CONTROL.
THE CHALLENGE
10 stores. Rapid growth. And no one in the organisation seeing the same numbers.
THE APPROACH
One operating system for all locations. Standardised roles, KPIs and workflows. Raw data — accessible to everyone, in real time, without anyone filtering it first.
THE RESULT
↗ One single source of truth across 10 stores - no interpretation needed
↗ Performance comparable across locations.
↗ Commercial decisions driven by facts - not on the version someone chose to share
Do your teams make decisions on data — or on the story someone built around it?
GTM· COMMERCIAL SETUP ORGANSISATION + SYSTEM
New inhalation category. Top 3 global leader. Market-Entry Germany.
ONE PERSON. ONE GOAL. 70% OF TOTAL REVENUE.
THE CHALLENGE
A new product category. An aggressive sales target. No team. No time.
THE APPROACH
Hospitality identified as the primary channel. Every venue visit exposed multiple end consumers and product experience in a single day. Acquisition handled digitally, customer support handled by a remote support. The sales rep had one job: close.
THE RESULT
↗ 100 hospitality accounts activated within 4 months
↗ One person in the field — zero support overhead
↗ 70% of total company revenue through a single focused channel
What could your team achieve if every role had exactly one clear goal?
CLIENT CASES
REAL COMMERCIAL
CHALLENGES.
MEASURABLE RESULTS.
We've worked with commercial leaders across FMCG, Retail and consumer brands.